Another semester, another KMA Inspiring Discussions in the bag. August 7th marked our 2nd KMAID event and we had the honor of hosting two brilliant speakers from Smak Media; Creative Director/ Partner Claire Lamont and Director of Western Canada Nikki Hedstrom.
+30 Kwantlen students filled the room accompanied by professors Greg Leach, Bob Crockett & Rajinder Singh. After a short introduction by the KMA executive team what ensued was an amazing talk by Claire and Nikki that focused on brands and marketing agencies; and how they work together to create engaging interactions with consumers.
Highlights included insights about the Molson Canadian Beer Fridge ad:
http://www.youtube.com/watch?v=8gper3YkzMg
and the 2012 Canadian Cheese Rolling Festival:
After the enlightening discussion Claire & Nikki opened the floor for questioning where a few students had some interesting questions for the duo.
The KMA would like to once again thank Claire and Nikki for there time and appreciate all the support from students and professors alike.