“The Emotions Behind Digital Marketing” is the next chapter in Kwantlen Marketing Association’s Inspiring Discussions (KMAID) series.
Details for KMAID event
Wednesday, October 23rd, 2013
1:00 – 2:00 PM
Room D128, Fir Building, Surrey Campus
The goal of KMAID
To shed light on topics/issues current to the Marketing Industry today. Through this speaker series we aim to bring awareness to students and encourage the spreading of ideas through inspiring discussions.
Our featured guest for this KMAID event is Nick Black; Vice-President at Concerto Marketing Group.
A little on Nick Black
Nick Black’s expertise is in market research and strategy. He’s worked across Australia, Europe and North-America with clients like Intel, LG, 20th Century Fox, Yoplait and Coca-Cola. Nick holds a Bachelor of Business and a Master of Arts. He’s spoken at events organized by the AMA, MRIA and TEDx, and has been quoted in the Vancouver-Sun, Calgary Herald, Times Colonist and Western Living.
Topic
If you really want to influence people online, you need to understand the emotional drivers behind their behavior. That’s the topic of this talk and the focus of studies conducted by Concerto Marketing Group with over 2000 teenagers and adults across North America. Beyond likes, tweets and revines – learn how psychology can help explain online behavior and how marketers can use this to their advantage.
