By now, I’m sure most people have heard or used the app TikTok. Some see TikTok as the legacy of apps like Musical.ly and Vine while others view TikTok as league of its own. As a part-time social media manager for small businesses, here are they key takeaways I’ve learned from starting a TikTok account for promotional purposes.
- People use TikTok more and post daily with lower quality.
- TikToks need comments to go viral.
- Use original audio and famous sounds but avoid dancing trends since it has the potential to be repetitive to audiences.
- You need at least 30-40 engagements to get a boost and to go viral.
- TikTok takes a few hours to decide if they want to show your content to a larger audience.
- New/smaller accounts are under more scrutiny.
- Don’t use a corporate TikTok account because it will limit what audio you can use since they haven’t been approved for “commercial use.” If possible, try using a personal account or a creator account.
- You could get shadowbanned for not adhering to TikTok community guidelines
- Shadowbanned means that TikTok will not show your content to anyone even if you post.
- Shadowbans can last for 2 weeks but it might get lifted if you delete the content that got you flagged in the first place.
- Tiktok has a young audience so things that are too graphic, violent, serious, or opportunistic (asking for money) may get flagged by Tiktok.
- If the content of your video is too topic-sensitive, it will take time for TikTok to decide whether to post your video or not.
- Why TikTok Views decrease: https://www.youtube.com/watch?v=_A2b3EFqniA
- Against the rules: DO NOT use any copyrighted audio or scenes from TV shows. DO NOT inflate engagement illegally.
- Research your audience demographic. What kind of content do they lean towards?